214 shots
4:13 long and 214 shots means an average of 1.18 seconds per shot
The main shot types are: close ups of instruments and faces during the chorus and fast pace sections; and mid shots of Jack White (the meat) while the story line is going through the verses.
there aren't many editing techniques used in this video. Fast pace editing is key to keep up with the songs tempo. a lot of the colours have been altered so red is prominent throughout the video. It also makes the characters look very pale to the point where they look ill. This is just the look the band go for to stay as white as possible to make the vibrant colours in the videos and performances look even brighter.
You can tell this genre is rock from the music and the chorus shows the instruments used and the style of the band to be very fast and all about the music appose to the lyrics trying to tell a story or anything like that, which is more the style of pop or indi. The audience for this type of music is going to be late teens to middle aged people as a generality.